MARKETING

CONSULATION BY

ASABI

I’ve carried out a primary digital marketing audit of The Wolfman to learn more about the current online presence/effectiveness and areas that could be improved.

These initial thoughts are outlined in the slideshow below. Should we proceed in a business relationship we could create a far more comprehensive marketing plan using further research of competitors, innovative ideas and access to data.

The core of the work we would do would be centred around online video content, working in tandem with your existing business and marketing to enhance the overall efficacy.

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NEXT STEPS

There are so many opportunities with the business to build brand awareness, grow into new markets, improve current customer experience, drive sales and future proof the company through an effective online marketing strategy that utilises video production.

You currently work with an SEO company which has been key to your business. Video is complimentary to SEO, increasing the user experience by making your website easier to read, navigate and consume.

Further benefits of video :

  • Increased engagement - which leads to longer visit durations and lower bounce rate (people exiting the webpage). Google prioritises content that keeps users on the website longer which positively impacts SEO. Search engines also place a high value on video content and are more likely to show it in results.

  • Diversified content - having a variety of content types attracts different audiences and caters to different learning preferences.

  • Backlink opportunities - video content can attract backlinks from other websites (if an air gun blog or influencer includes a link to your website, this is a backlink for your website). Backlinks are a crucial ranking factor for SEO and high quality video content can naturally attract links from reputable sources.

  • Enhanced social sharing - videos are highly shareable on social media which amplifies reach and visibility.

  • Fresh content - new information and staying up to date with the latest trends signals to search engines what your website is active and relevant which can positively impact ratings.

I’d work on a retainer basis with an agreement to deliver a certain number of digital assets each month.

The next step is to work out your marketing budget; once I have an idea of what we’re working with I can present a few different retainer options for you to choose from.

Sound good?

Let's chat this week? :)