Welcome to
ASABI film
My work in film started with a visual album I directed across South Africa, Mexico, Costa Rica, before winning $10,000 worth of camera gear in an international film competition with my first short film.
Filmmaking for me is about curiosity. I’m endlessly fascinated by the world and by people, so I use my lens to discover and to help communicate that which couldn’t be otherwise.
CONTENTS PAGE
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1 NUFFIELD HEALTH branded films
2 THE LAST FREE MAN ON EARTH documentary
3 THE WOLFMAN branded documentary series
4 THE ELEVENTH OF JULY documentary
5 TRAVEL FILMS 2 minute art films
5 AIRBNB documentary series concept
6 B2C e-commerce case study
7 CONTACT
NUFFIELD HEALTH
Heart Health Campaign - “Take Heart”
Take Heart is a spoken storytelling campaign with life and love at its heart.
The community-led, peer-to-peer storytelling programme was designed to build trust and drive engagement with the Nuffield Health Under Pressure campaign via a curated series of activations and a short documentary series.
THE LAST FREE MAN ON EARTH
Documentary
THE WOLFMAN
Documentary Series
A slightly unexpected commission, but one that aligned with the kind of work I’m drawn to — finding meaning, emotion and perspective in places people don’t usually look.
I was asked to create a set of films exploring the human side of competitive target shooting — focusing on the people, community, and psychology behind the discipline.
The series came in the wake of renewed public interest following the Paris 2024 Olympics, with the aim of making the sport feel relatable and accessible.
On the night before his birthday, a man in China reaches out to a crisis chat line — a brief connection in the long work of staying alive.
“A visual feast — darkly funny and deeply human” – Michael Del Monte (The Art Of Documentary)
“Really honest, raw, beautiful” – Matt Kay (Emmy nominated director)
Hybrid Documentary | Experimental | Dark Comedy
COMING SUMMER 2026
THE ELEVENTH OF JULY
YOUR LIFE IS CINEMA, LOOK CLOSER -
A video series created during my recent travels, inspired by the desire to elevate ordinary every day moments, finding beauty and narrative in unexpected places.
TRAVEL FILMS
AIRBNB
Documentary Series Concept - “My Favourite” (working title)
Airbnb has a public perception issue regarding the impact on local communities and the rental market.
This documentary series seeks to refocus on Airbnb’s origins of private rooms within a home vs entire property listings.
The series will highlight and revisit the connections between guests and their hosts in a tangible, human way.
Marketing and Content Creation for a market leading client in a highly competitive e-commerce niche to expand into new demographics.
My strategy involved :
- A comprehensive redesign of the clients product catalogue, from static, stock images to cinematic, 360 degree product videos
- Creation of brand sonic identity and original soundtracks
- Gamification of elements of the business through live and online events, partnerships with relevant gamers and streamers.
- Building a new YouTube channel and multiple video series formats.
- A heart-led, verité style brand documentary series
- Working alongside an SEO company to utilise the videos I created to increase engagement and boost SEO ratings
- An affiliate marketing and influencer plan built around product reviews
B2C E-COMMERCE CASE STUDY
SERVICES
Branded films
Documentary series
Social media reels
Video ad campaigns