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VIDEO MARKETING PLAN
You specialise in
building connection
around the ARTS
so it’s vital your brand
embodies this.
Your social media…
CAUSE
Lack of high quality video content on social media. (Very little video on social media in general).
No Tik-Tok? Current branding on Instagram lacking continuity with fonts shifting across posts. Facebook appears to be the primary account, Youtube is innactive
Your promo videos…
…ALL NEED TO LOOK AND FEEL
AS CREATIVE,
PLAYFUL
AND INNOVATIVE
AS THE EXPERIENCE
YOUR SUMMER CAMPERS WILL HAVE.
Don’t just give your prospective
parents & campers information…
Give them EMOTION.
Problem Areas
THE GOAL IS BUILD YOUR BUSINESS WHILST ALSO SAVING YOU TIME
Your website…
EFFECT
Video is they key marketing strategy of your company. Without it you lose out on business and engaging your key demographic of young people. This is also camp specifically for the arts, so your social media should feel as artistic, interactive and engaging as art intrinsically is
Missing out on huge brand awareness opportunities on the number 1 social media platform of all time - Tik Tok. There is a wealth of summer camp information and content here.
Tik Tok overtook Google a few years back as the most used site; your primary demographic is using the platform to research and discover all kinds of things.
Having a well thought out and executed social media plan here is key. Branding continuity should continue across social media platforms.
Youtube should be updated with a promo video at least.
Nothing tells
a story
better than
video.
We’d work together using my batch shooting system.
The idea is, I shoot all of the content you would need for your social media, the parents, and prospective social media posts for next season’s promotions.
From these I can create multiple edits, variations and teasers.
This is more than just videography, this is a creative strategy designed to solve your problems and boost your business.
Using video marketing to build brand awareness and an audience on social media means my services pay for themselves very quickly. We would only need to drive a couple of sales for you to make back the money, but would of course be aiming for far more.
I look forward to working with you.
Side note…I really think you should have a Camp Med-o-lark theme song to use as branding on your videos. It would again drive home the feeling of unity, connection and your camp as the place to be for anyone with a love of creativity. I could help with this - take a look at “Music” page.
(Check “Send Your Money At The Speed Of Life” for an upbeat, fun, catchy and memorable reference).
SOLUTION
Build a video package for your online business.
We're in a fast paced, digital world where competition is intense and attention spans are short. Video removes the burden of learning from the viewer and engages them with your brand and how the experience actually feels.
1. Create video marketing plan and batch shoot content during summer camp that can be used across social media.
2. Implement a goal-driven social media strategy based on research of competitors, current trends.
The website has some good videos, but these are middle to lower funnel marketing, we need to engage new customers with upper funnel video marketing on social media to drive them to the website in the first place.
Let’s discuss your marketing budget,
any ideas you have
and work out how best
to use video to grow your business.