MATERIALS FOR
LOCAL GLOBE
Hi, my name is Kyan and I’m the founder of ASABI: a creative studio that communicates tech innovation through heart-led films and sonic branding.
1 - Together, we begin with a collaborative discovery session to align on your vision, goals and the most effective deliverables.
2 - I streamline the process by managing every step, from ideation and strategy to production, and delivery. This allows us to achieve results more efficiently than a large agency.
I’d love to explore working with you at Local Globe to demonstrate how I can add value to the businesses you work with and invest in.
CONTENTS PAGE
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1 - AIRBNB documentary series concept, brand anthem and spec ad
2 - B2C e-commerce case study
3 - PAYPAL brand anthems and spec ad
4 - NUFFIELD HEALTH branded films
5 - LINKTREE brand anthem and spec ad
6 - VIDEO SHOWREEL
7 - ABOUT | CONTACT
1
AIRBNB
Documentary Series Concept - “My Favourite” (working title)
Airbnb has a public perception issue regarding the impact on local communities and the rental market.
This documentary series seeks to refocus on Airbnb’s origins of private rooms within a home vs entire property listings.
The series will highlight and revisit the connections between guests and their hosts in a tangible, human way.
Brand anthem & spec ad - “Belong Anywhere”
Wanderlust, home away from home, human connection…I created “Belong Anywhere” to embody the essence of Airbnb. This is a taster of the atmosphere and brand messaging that can be created for future campaigns.
2
Creative innovation, branding and content creation for a market leading client in a highly competitive e-commerce niche that doesn’t allow paid ads or social advertising on major platforms. This means that they are highly reliant on creativity to build brand awareness and expand to new demographics.
My 6 month strategy involved :
The creation of an educational video series to populate a new YouTube channel and dedicated video page on their website.
A comprehensive redesign of the clients product catalogue, from static, stock images to cinematic, 360 degree product videos with original soundtracks.
A heart-led, verité style documentary series to put a face to the company and build customer loyalty.
Working alongside an SEO company to utilise the videos I created to increase engagement and boost SEO ratings
An affiliate marketing and influencer plan built around product reviews
The relationship has gone from strength to strength, with the client renewing the retainer contract for another year for the current business as well as engaging me to develop a similar plan for a second business.
B2C E-COMMERCE CASE STUDY
3
PAYPAL
Brand anthems & social media spec ad
Musical mnemonics are a tried and tested method of communicating ideas and building brand awareness, particularly for companies that sell functional solutions and products that aren’t visually engaging. For PayPal I composed three “ear worms” using company slogans (two featured below), as well as an introduction video presentation and a social media spec ad.
4
NUFFIELD HEALTH
Heart Health Campaign - “Take Heart”
Take Heart is a spoken storytelling campaign with life and love at its heart.
The community-led, peer-to-peer storytelling programme was designed to build trust and drive engagement with the Nuffield Health Under Pressure campaign via a curated series of activations and a short documentary series.
4
LINKTREE
Brand anthem & social media spec ad ‘With One Simple Click’
Creatives are one of Linktree's core user groups, so I wanted to make a piece that embodied that creativity.
This is an opportunity to use musical mnemonics to drive home to core message of the company, whilst highlighting future and current members of its growing community.
5
VIDEO SHOWREEL
6
ABOUT
ASABI is a creative studio founded by
British musician and filmmaker Kyan.
Hailed by music legend Nile Rodgers as a “genius” and championed by Emmy winning writer and film producer Lena Waithe, Kyan is a multi-disciplinary artist who has amassed over 130 million streams, composed music and created films for major television networks and brands.
Growing up an introverted black boy in a bi-racial, lesbian household in Cambridge informed Kyan’s early desire to focus his art on building connection and navigating the human experience through the universal languages of music and film.