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VIDEO MARKETING PLAN
VIDEO MARKETING PLAN
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You are in the
business of selling
connection
so it’s vital your brand
embodies this.
Your social media…
Your promo videos…
…ALL NEED TO FEEL
AS EXCITING
AND INVITING
AS THE EXPERIENCE
YOUR STUDENTS WILL HAVE.
Don’t just give your prospective
camp directors & students information…
Give them EMOTION.
Problem Areas
THE GOAL IS BUILD YOUR BUSINESS WHILST ALSO SAVING YOU TIME
Your website…
Nothing tells
a story
better than
video.
| CAUSE | EFFECT | A VIDEO SOLUTION |
|---|---|---|
|
Lack of high quality video content across internet presence. |
Lose out on prospective business and engaging your key demographic of young people. |
Building a video package for your online business. For almost every business selling a service or product, video should be the primary marketing tool. We're in a fast paced, digital world where competition is intense and attention spans are short. Video removes the burden of learning from the viewer and engages them with your brand. |
| Underdeveloped, non-curated social media. No Tik-Tok? |
Ditto above + opportunities to reach mass audiences and build brand awareness/legitimacy.
|
1. Create strong overall and video branding for company based on its ethos. Shoot high quality video and photo content for continuity across platforms. 2. Create a goal-driven social media strategy based on research of competitors, current trends. |
|
A few testimonials, but no idea of day to day life/activities/experience. |
Undersells the experience and dramatically increases the time you need to spend recruiting and answering the same questions over and over again. |
Shoot customer testimonial promos that sell the feel of the experience, both on camp director and student sides. These shouldn't be laboured or forced and often don't even need someone speaking to camera - remember "show, don't tell". The testimonial can be the imagery, the emotion and the experience with a simple caption to sum it up. |
|
Grammatical errors and fragmented sentences on website |
Causes visitors to question company’s legitimacy, losing brand confidence. |
1. Copyright services to create, clear compelling messaging. AND 2. Use video to communicate the primary information provider. |
|
Outdated, non updated website “now recruiting for summer 2022”. |
Ditto above + significantly impacts your SEO rankings. |
1. Update website 2. Batch shoot and create multiple video assets so you always have fresh content to use throughout your recruitment period. |
|
Website targets both camp directors and students on the same page. |
“Sell to everyone, sell to no-one”". Potentially decreases user experiences and that feeling of personal service. |
1. Targeted pages and videos for each. OR 2. Using the private page function of a website if you aren't expecting camp directors to find you on Google for example. |
|
Similar company name to others in a related industry “camp connection”, “connected camp”. |
Discoverability and legitimacy issues. |
Strong branding, utilising video to separate your company/ethos/offerings from your competitors. |
In an ideal world you would have a full-time digital marketing team,
social media manager, cinematographer, graphic designer and an editor.
However, that would get very expensive, very quickly.
So what we can do instead is work together using my batch shooting system.
The idea is, I shoot all of the content you would need over one period, which I then create multiple edits, variations, teasers, promos from.
This would give you all of the content you would need for your entire recruitment season.
Loosely, this would look like a landing page video, website explainer videos, social media teasers, adverts, general video content, customer testimonials.
Let’s discuss your marketing budget,
any ideas you have
and work out how best
to use video to grow your business.
