HUMAN-CENTRED
BRAND STORYTELLING
Building brands people connect with
CASE STUDY :
THE WOLFMAN — SHOOTING SPORTS DISTRIBUTOR
Most brands in this space focus on product content that explains what something is, but not why it matters.
We expanded their content from product-focused to people-focused, so the audience didn’t just watch — they saw themselves in it.
We did this through short documentary-style films about real customers, telling the stories behind why the sport matters so much to them.
THE RESULTS
Customers referenced the videos directly in enquiries and purchases
Reached and engaged new audiences beyond the core market, bringing new people into the brand
Increased recommendation through word-of-mouth
The brand became recognisable within the community, both online and in person
Shifted perception from being seen as a retailer to a brand actively supporting the sport
Content spread organically across forums, Facebook groups, and WhatsApp
@milesblakey4077
Not interested in shooting in the slightest but I just could not for the life of me stop watching that video.
So well made and the music and cinematography were excellent!
SELECTED FILMS
At Home With a Shooter
The Benchrest Virus
Why Do People Love Field Target?
WHAT PEOPLE ARE SAYING
@philmatt1949
That was a brilliant film… keep making these films. I’m stuck indoors with advanced heart disease and watching you and others is the only pleasure I get.
@barney08011
The goal in life is to do whatever makes you happy…shooting is an amazing hobby that’s more inclusive and achievable than almost any other sport, and the people who enjoy it deserve this kind of coverage. Such a well produced video!
@mcallistersviews6643
People who don’t shoot don’t see why we love it—everyone has hobbies, but there’s just something about shooting that’s so peaceful and relaxing.
@nononsenseairguns
Great video and perfect job of capturing the atmosphere. I loved this sort of shooting in the 1990’s
@ashtobin
What a cracking little video…it explains the sheer enjoyment spot on, the community and the inclusive nature that’s not shared by too many sports.
@deshill2973
Damn, you’ve given me the bug again to start up 😂
@johnmcphee2201
Excellent video. We shooters are all different and come in all shapes and sizes - but the one thing we have in common is that we all enjoy what we do.
@550jenko
Some fantastic guns there. Also, the cinematography and editing was so on point you could feel it—fantastic stuff.
@dlloydy5356
Fantastic film… shows how people from all walks of life and backgrounds can get involved… very few, if any, real barriers.
@550jenko
Another quality video. I have said it before—these vids are so well shot and edited and cinematic, they are like little movies. Brilliant.
@guns2411
Fking hell bud… Great little vid. Loved filming and music itself, done me though 😢